SEO(Search Engine Optimization)

A website’s content and structure are optimised through the process of SEO, or search engine optimization, in order to increase their exposure and position on search engine results pages (SERPs).

The objective of SEO is to increase a website’s relevance and authority for particular search queries in order to increase organic traffic to that site.

Researching and choosing pertinent keywords, optimising on-page components like titles, meta descriptions, and content, and constructing high-quality backlinks from other websites are all part of this process.