What is Email Marketing ?

Sending promotional emails or newsletters to a list of subscribers via email is referred to as email marketing, a type of digital marketing. Building relationships with clients, promoting goods or services, and boosting sales are all possible with email marketing.

Using information from the subscriber list, such as interests, demographics, and past purchases, emails can be personalised and directed to particular subscriber list segments. Given that it doesn’t involve costly advertising or printing expenses, email marketing is an economical way to reach a broad audience.