What is Digital Marketing ?

The practise of promoting goods or services through digital channels like social media, search engines, email, and websites is known as digital marketing. Search engine optimisation, pay-per-click advertising, social media marketing, email marketing, and content marketing are just a few of the tactics it uses.

Businesses may use digital marketing to reach a larger audience, monitor their marketing campaigns in real-time, and calculate their return on investment. In general, digital marketing is a crucial component of modern marketing since it enables companies to communicate with their clients more effectively and efficiently.