What is BRANDING ?

The process of giving a product, service, or organisation a distinctive and identifiable name, symbol, design, or reputation is referred to as branding. It helps a company stand out from its rivals and establish relationships with customers. Understanding the target audience, developing a unified image and message, and keeping promises are all essential components of effective branding. Also, it can increase a business’s perceived value and foster client loyalty. Sales, customer retention, and brand recognition can all benefit from strong branding.